RI Business Forum

How Companies Get Tripped Up

January 15, 2020

What we’ve learned is that too many companies try to manage their social media feeds until they realize they aren’t getting much return on this essential marketing tool.

Social media is an extension of your company’s brand

A company’s brand is everything! How much time did you spend on developing a website, or creating the perfect brochures, flyers and business cards? You probably thought about those marketing items for more than one day, right? Your brand is your company. It’s what makes your company, YOUR company. It’s the way you expose what you do at work. It creates your culture, and whether it’s well done or not – it’s everything!

With social media, so many business owners think they can simply tell their employees to do it. True, most young people know social media. But they do not know your business, your strategic vision or your goals! In that case, employees will take random photos, and post haphazard captions without understanding of how those cheeky hashtags work. Moreover, you will never really know if it’s working.

Here are some things we saw when companies manage their social media:

  • Inconsistent styles of each post that, in our opinion, have diminished the company’s brand.
  • Struggle to keep up with the fast-paced demands of social media.
  • Unplanned photos and quick captions that do not reflect the company’s unique offer.
  • Distracted employees leading to distracted phone time.
  • Hundreds of dollars spent on social media advertising without a focused goal.
  • Not much insight on a return on their investment.

Truly GREAT social media is led by truly great visuals. If you start with visuals, this is what you gain:

  • Content with visuals gets 94% more views.
  • Visual content is 40x more likely to be shared.
  • 90% of the information sent to the brain is visual.
  • Visuals are processed 600,000 X faster than text.
  • Visuals are 43% more effective in persuading audience members to action
  • We remember 80% of what we see and only 20% of what we read

As a business owner, think about how great you will feel when your company visually thrives?

  • Your company’s story will align with your brand and continue every day.
  • You’ll have a more compelling company narrative.
  • You can post for fun – whenever you’d like – because your business is on its unique trajectory now.
  • Your customers will enjoy SEEING you behind the scenes, and definitely see something’s going on!
  • You'll have more fun!

Results can happen fast – just like social media happens.

And in the last three months, we’re able and excited to share our client successes so far!

  • An increase of 100+ FaceBook followers in one month.
  • An increase in Instagram followers by 77+ in one month.
  • The client can now see and understand competitors’ social media activity and receives monthly updates.
  • Review of client’s FaceBook Reviews showed no activity. Now the client is rated 5 out of 5 with very positive reviews.
  • 36.45% increase in Instagram engagement.
  • Month 1: followers = 2; Month 2: follower =16; Month 3: follower =100+
  • Discussion and review of posts based upon by Likes, Comments, Shares and Website clicks.
  • Monthly check-ins on overall business strategies and social media’s support of it.