RI Business Forum

Don't Miss an Important Growth Driver

January 15, 2022

Consistency and content is super important. So are visuals.

When I became certified as a Master Coach, I was asked to set intentions for what I wanted to create in my businesses.

I wrote down two things:

1. I intend to learn how to blog.
2. I intend to help people and organizations grow through authentic marketing and communication.

I have way too many years of business strategy experience to be a one-on-one coach full time, so I took a two-prong approach to building businesses.

You’re reading this so you know I figured out how to blog and we'll keep adding content here to better your business.

Now it’s time to move on to that second prong: businesses and organizations.

I wanted to create a cool integration of my decades of experience in marketing, communications, and coaching to grow businesses. So, what’s the best way for a small to medium business to grow these days?

...And how can a company strategically think about its business growth plan with me?

… AND receive the visuals needed to market it;

… AND the right communications to grow it;

… AND the analytical tools to watch it thrive!?

In marketing, consistency and content is super important. So are visuals. I’ve worked with companies that really struggle to keep up with the seemingly simple task of social media marketing – an inexpensive and accessible way to enter the market of publicizing and promoting their business.

But while doing so, they often miss the part about consistency, content and visuals; and diminish their brand in the process.

Even worse, they have no idea what those posts are doing for their bottom line.

Some companies have full-time marketers on their payroll, but there’s another segment that can’t can’t afford to have this luxury. They’ll do their best to get their message out, or tell employees to take photos and post on social media - not such a great idea.... Let me tell you why:

Employees get distracted from their job responsibilities, and a lack of consistency in writing, style and timing will never support the company’s goals. Each post done this way diminishes the brand with no real oversight. So what’s the purpose of doing it in the first place?

You don’t track it, you don’t measure it, and you don’t really know anything about how it’s effecting your business - but it’s free! So you get what you pay for, right?

Companies can also spend hundreds or thousands of dollars on social media advertising without a strategic vision or focused goal, without insight on their return on investment. It’s a very casual approach to your life’s work.

But the key is that GREAT social media, without question, is led and driven by strong visuals. Plain and simple. Start here.

You need four components:

  1. A clean and clear vision about what you want to showcase. What makes your business amazing?
  2. A simple, streamlined process aligned with the fast pace of social media.
  3. Planning and a little research to optimize each post.
  4. Analytics each month to watch your business’ return on investment, and outcomes.

When you create a powerful narrative for your business’ social media presence in a simple format you are ten steps ahead of your competitors.

Write engaging captions - twenty steps!

Consistently to optimize your social media engagement – hashtags included - woohoo!

This exceptional combination of high-quality visuals, consistent content, and analytics will allow you to focus on what your business needs: growth while it THRIVES!!